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Blog of Guus Ellenkamp

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So what about SEO

Don't really know how to start this. This is the Active Discovery Designs website, so I have to be careful what I state here. On the other hand, a blog is personal, so I can just put my opinion here. Anyhow, I can always edit. Many of my friends I guess know that I don't like SEO (or whatever term is currently popular about making sites rank higher in search engines, especially Google).

So why is it that I don't like SEO. Basically that is weird as our company is into web development and web development is not only about a nice graphical design and putting content, but also about being found on the internet. Well, basically I don't like SEO, or more the things so called SEO companies do, as to me what they do is a kind of cheating: finding artificial ways to get on top of Google.

Lately however I have been doing a lot of research and development about 'being found on the internet' or, and I'm very hesitant to say this, being on top of Google, so I have spent a lot of time on exactly what SEO companies do. Actually the reason was very simple: economy is a bit slow and when things are a bit slow we sometimes spend time on some of our own sites. Most of those sites were just old customer domains where the customer did not want to continue the site and not even the domain. The last is very weird to me, because if you have a good domain better keep it. It's very cheap and getting it back is very expensive or at least a lot of (legal) hassle. But more on that some other time. I was talking about SEO and my own research and development on it.

The reason I started this article now was that I was converting an old customer site to some kind of 'advertising site'. What we want to achieve with that kind of site is just putting some advertisements and try to make some money out of that. While I'm writing this it seems to be even worse than what the SEO companies that I don't like seem to do: my only reason is to get some money out of a domain, even without any content.

However, and this is exactly what I wanted to put here, what I found is that it's not that easy to influence search engines, or just plain old Google in particular: the sites we maintain ourselves don't really get a lot of traffic: why? There is nothing to get there for internet users, so why would they go there (and why would they end high in Google?). Well, this article is getting too long and it's already late, so I'll continue this later.

To be continued...

 

Created on: 2010-06-15 16:01:52 (UTC) by: Guus Ellenkamp

Last edited: 2010-06-15 16:56:04 (UTC)

Views: 1122

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