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Blogs of Henk Breukel in November, 2010

MIS-Improved Sales: buying vs. sales process (1)

Sales managers usually base the sales processes on experience and/or good practice. They might even draw a nice flowchart to visualize every possible step and person involved. In doing so they happily forget that the (potential) buyer will follow his own steps: the buying process

Each step in the buying process has only one function: to eliminate suppliers by using increasingly tougher demands in order to get the best possible deal. So, as the sales is pushing his merchandise through the sales tunnel, the buyer will push back with increasing resistance!

Buyers use criteria to weed out suppliers. These criteria will be rated to importance and might even have a weighting factor. To make it more complex, the importance and factors tend to change during the process and criteria are added or dropped. This is caused by the simple fact that buyers get more and more information.

Sales usually perceive the setting up of criteria by buyers as a ‘black box’ operation that they can hardly influence or get information about. In my opinion, common sense and general research will give you 80% of the information you need. Unfortunately the final 20% will make the difference between getting or losing the deal. More often then we like these will be subjective criteria. Hard to identify and influence.

A simple buying process will be unruffled in next blog item.



Created on: 2010-11-30 16:35:49

Last edited: 2011-02-04 14:27:20

Views: 747

MIS-Improved Sales: an effective Sales Performance Dashboard

Selling stuff is not a hit and run activity. It is a process that needs to be managed. You don’t want any obstacles in your sales tunnel while trying to push ever more and bigger deals in less time through it.

In order to manage a process you’ll need to know its build-up. However, to really get a grip on it you need up-to-date information on all the activities within it. Being able to quickly respond to any problems that might lay ahead will give you the managerial edge you are looking for (and your boss).


To facilitate this, Active Discovery has developed an efficient Sales Performance Dashboard: MIS-Improved Sales. This tool allows you to identify and visualize each step in the selling process. It will also give you all the actual data for each step and compare it to the targets you have set. Moreover, it will calculate the ratios between each step. Changes in these indicators imply a speeding-up or slowing down of the flow of deals. Time for action!


MIS-Improved Sales is a web application, meaning you can use it anytime and anywhere. It is easy to use with an excellent reporting functionality.  It can be set-up for virtually any sales organization.

Created on: 2010-11-08 16:20:03

Last edited: 2010-11-08 16:20:03

Views: 1890

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