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I consider anything Active Discovery Designs mine and have an agreement about that, but I am no more associated with ActiveDiscovery, Inc., so I am looking under which name I will continue my services.

Please note I am not associated in any way anymore with ActiveDiscovery, Inc. and vice versa, but (of course) I will continue serving existing and new clients, for now as a freelance (full stack) web developer.

Contact details are still the same, so you can just go the contact page if you want to contact me.

Guus Ellenkamp

 

SEO

Starting more as a web design company over time we realized a website is more than the 'things' you seen on the screen in a web browser.

Depending on what goal you have with your website, many other things are as important as the looking good of your website. Maybe other things are even more important than what you see on the screen.

We can do a lot of things to make pages more SEO friendly, and at the same time user friendly. A sample of this is this page, the page you are currently reading. If you would look at the html source of this page you will notice that it has a title, a description and keywords related to the content and in the correct language.

This may not look important, but Google for example uses the description of the page as indicated in the 'meta description tag' to show in the search results, even though you would never see that text in the website itself.

Monthly Internet Marketing Analysis

Our main product regarding Internet Marketing is our Monthly Internet Marketing Service. This service has been developed service to improve your visibiliby on The Internet. With our Dutch Quality of course we want to do something more that the average SEO company.

Of course in the end we will do the actual Search Engine Optimization, and of course this is included in this Internet Marketing product. However, we think optimizing your website for the Internet and things like link building can only be done properly when it started from your marketing strategy.

So we'll start from your marketing strategy (or your customer profile from our point of view), then translate that to something like 'what do you want to achieve with your website' and only then look at your presence on The Internet.

The basic idea is that we spend eight hours per month to check your website on Internet Marketing Issues and recommend what to do to improve the visibility of your site on . Of course the first month we'll spend all or most of the time on research and analysis, but over time we'll know all about your site from an Inernet Marketing perspective and we'll probably have some time to do some real Internet Marketing support like link building for your site.

You can expect the following in your monthly report:

  • Management summary
  • Customer profile.
  • Background of website -> things like what do you want to achieve with your website.
  • Marketing perspective from SEO point of view.
  • Competitor analysis from an internet perspective.
  • Structure and content of your site from a SEO perspective.
  • Statistics (seen from the web as well as site statistics).
  • Conclusions.
  • Recommendations.

You can check our presentation Intermet Marketing for more information.

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